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Innocean gets hotter

Campaign Brief have just released their Hot & Cold chart for 2013, and I am pleased to tell you that we have moved significantly further into the HOT section. And along the way, we have passed Saatchi & Saatchi Sydney, Mojo Sydney, DDB Melbourne, JWT Sydney & Melbourne, Clemenger Sydney, and BWM Sydney. This puts us in the top 20 Agencies in Sydney & Melbourne.

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Kia extends sponsorship of the Australian Open

Kia Motors has extended its agreement as the major sponsor of the Australian Open for an additional five years through to 2018. The deal cements Kia as the longest running major sponsor of the event, with 17 continuous years of commitment to the first tennis Grand Slam® tournament of the year.

Innocean is excited to be working alongside Kia with a host of new marketing programs to be introduced at the Australian Open over the next five years. These would complement successful branded and integrated online and offline experiences such as the interactive Grand Slam Oval fan area at Melbourne Park, the live site at Fed Square in Melbourne, ‘Kia Fan of the Day’ and ‘Kia Fan of the Tournament’ contests.


Innocean's Creative Director to be Judge and Jury

Scott Lambert, Innocean Australia's CD has been invited to be a judge on two of the globes premier International Advertising Awards.

In early March, he will be on the New York Festivals 2013 Grand Jury (judging the Digital Category), and in mid March he will be in Pattaya Thailand judging at AdFest (on the Design & Print Craft Category).
Says Lambert, "It is a great honour being invited to judge at any of the International Advertising shows, and after experiencing the Dubai Lynx Awards and The Busan (Korean) Awards last year, I can't wait to once again vote on what are the worlds best ads".




Kia creates a Brand campaign for the consumer of now.

To showcase how Kia produces cars for today, Innocean have created a brand campaign that beautifully encapsulates the Woman and Man of today. The campaign was launched during the 2013 Australian Open with two 45 second commercials, titled: 'For the man of now' and 'For the woman of now'. Each version is driven by a lighthearted monologue that's filled with wonderful contradictions that highlight how multifaceted our lives have become.