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Kia extends sponsorship of the Australian Open

Kia Motors has extended its agreement as the major sponsor of the Australian Open for an additional five years through to 2018. The deal cements Kia as the longest running major sponsor of the event, with 17 continuous years of commitment to the first tennis Grand Slam® tournament of the year.

Innocean is excited to be working alongside Kia with a host of new marketing programs to be introduced at the Australian Open over the next five years. These would complement successful branded and integrated online and offline experiences such as the interactive Grand Slam Oval fan area at Melbourne Park, the live site at Fed Square in Melbourne, ‘Kia Fan of the Day’ and ‘Kia Fan of the Tournament’ contests.