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Monday
Oct292012

New Kia Campaign: Sorento Fathertism

 

Sporty and masculine, powerful and comfortable. With features like these, Dads quickly become the favourite. And so, a new term is coined. Fathertism – The practice of the kids giving unfair preferential treatment to Dad because he bought the next generation Kia Sorento. And what follows is nothing short of funny and charming.