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New Kia Campaign: Meet the Extras

Kia Motors Australia invites us all to “Meet the Extras” in the new campaign for the Cerato Hatch. This campaign, created by Innocean Australia, brings the extras to life to promote the product benefits of the Cerato and to demonstrate how all the extras – that come as standard – make life easier.

Steve Watt, National Marketing Manager, says "The small car segment is the largest single segment in Australia and as such is one of the most competitive. We have a great story to tell here with the Cerato hatch so it was crucial we stood out amongst the clutter".

Scott Lambert, Creative Director, Innocean, says "By personifying the standard features, we have created a fresh take on what is normally a shopping list of boring facts. Director, Nick Ball pulled together a fantastic cast, who individually delivered performances that had us in stitches. This campaign has the legs (literally) to be fun, entertaining and likable for a very long time".

The online & TV campaign builds up to and features at The Australian Open. The web films are housed within the microsite which takes over during the month of January.


Client – Kia Motors Australia
National Marketing Manager, Steve Watt
Brand and Advertising Manager, Gerrit Walters

Agency - Innocean
Creative Director, Scott Lambert
Copy Writer, Jenny Mak
Art Director, Lyndal Kearney
Head of Broadcast, Tania Templeton
Planning Director,  Kathy O’Connor
Group Business Director,  Simon Hornery
Business Director,  Janine Allan
Head of Digital, Collette Van Rooyen
Digital Designer, Julia Quinn

Production Company – Finch
Director, Nick Ball
DOP, Jeremy Rouse
Producer, Julianne Shelton
Executive Producer, Karen Bryson
Editor,  Peter Sciberas
Post Production,   Fuel VSX
Sound Track and Post, Song Zu

Media Planning & Buying – Initiative Media

Web Development Partner – Red Lever