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Friday
Dec162011

Innocean Australia wins the critical acclaim of its peers

The results of 2011 Innocean Worldwide Creative Awards have been announced. Over 1000 employees across the 17 offices in 16 countries voted on a range of categories and Innocean Australia stands proud among its peers.

Scott Lambert, Creative Director at Innocean Australia, won “Best Player”, a new award in the annual Innocean Worldwide Creative Awards. The Hyundai Elantra "Shell" TVC won the "Best Film" award, up against all other TVCs from the entire Innocean Worldwide network.

Scott Lambert, Best Player; Hyundai Elantra, Best Film

The Hyundai i40 TVC was shortlisted in the "Best Film" category. And both the i40 and Elantra TVCs were shortlisted in the Film Craft categories.

Kevin Choi, CEO of Innocean Australia, entered Scott Lambert into the "Best Creative Director" category, which was to be judged by Innocean's top senior managers. This award category was replaced however to become an award encompassing all agency divisions, the Best Player award. Scott was awarded this on the merit of the direct output of his creative department in particular and his creative supervision of the whole agency in general over the last twelve months.

Scott emailed the agency:

Team Innocean,

First, I want to say a big thanks to all of you for making me look good!

I am honoured to win this Best Player award, but it couldn't have happened without the talent of every one of you.

What this award highlights, is that we are definitely producing world class work for our clients that not only is delivering great sales results, but also capable of challenging international award judges. This is something that our whole network is passionate about, so it is great to have their support.

Elantra is a worthy winner of "Best film”. Congratulations to the Hyundai team, and everyone that had a hand in the campaign.

I also want to say congratulations to everyone that brought the i40 campaign to life. The TVC was shortlisted in the "Best film" category, which is a great achievement, and I have high hopes for the campaign in other award shows.

Well done to us all.

Other awards won by Innocean Australia in 2011 include:

Hyundai i45 – “Water”
2010 ACS Awards – Cinematography – Gold
2011 New York Festival – Cinematography – Finalist
2011 New York Festival – Special Effects – Finalist

Kia Sportage – “Grow up, not old”
2011 AWARD– Best use of original music – Silver
2011 Adfest– Best use of original music – Silver

Hyundai Elantra – “Shell”
2011 London International Awards – Visual Effects – Silver
2011 ACS Awards – Cinematography – Gold

Hyundai i30 – “Amazing day after day”
2011 ACS Awards – Cinematography – Gold

Hyundai i30 – “Iron Ore”
2011 ACS Awards – Cinematography – Silver